Notice: spl_autoload_register(): Argument #2 ($do_throw) has been ignored, spl_autoload_register() will always throw in /usr/www/users/allontnuwq/wp-content/plugins/invisible-recaptcha/includes/MchLibAutoloader.php on line 53 Notice: spl_autoload_register(): Argument #2 ($do_throw) has been ignored, spl_autoload_register() will always throw in /usr/www/users/allontnuwq/wp-content/plugins/invisible-recaptcha/engine/RequestHandler.php on line 84 Warning: The magic method Vc_Manager::__wakeup() must have public visibility in /usr/www/users/allontnuwq/wp-content/plugins/js_composer/include/classes/core/class-vc-manager.php on line 203 Deprecated: Required parameter $width follows optional parameter $attach_id in /usr/www/users/allontnuwq/wp-content/plugins/js_composer/include/helpers/helpers.php on line 366 Deprecated: Required parameter $height follows optional parameter $attach_id in /usr/www/users/allontnuwq/wp-content/plugins/js_composer/include/helpers/helpers.php on line 366 Why you need unified commerce for your retail business - allonline365

Why you need unified commerce for your retail business

Point of Sale (POS), e-commerce, CRM, inventory management… many retailers employ a patchwork of disconnected business applications to run their business. These software systems are often connected through custom-made integrations, and as a consequence they cannot communicate information seamlessly with each other. Today’s retailers are collecting an unprecedented amount of data throughout their various touchpoints, from the e-commerce site, to loyalty programs, Point of Sale, and more. To be able to deliver personalized communications and offers, retailers need software systems that keep this data in a structured manner, so they can then analyze the information and transform it into meaningful insights. Unified commerce combines in one platform POS, e-commerce, order fulfillment, inventory management, customer relationship management, and much more. 

Here are some ways that implementing a unified commerce solution, such as LS Central based on Microsoft’s Business Central, will benefit your business growth, and make your life easier. 

You don’t need to spend time and money on integrations 

When you use a separate system to manage your sales, another one to handle vendors, a third one for the e-commerce site – and so on, you need to set up (and maintaining!) real-time communication between the different platforms. And that can be complex. When you use a unified system, you limit integrations, as most of the functionality you need is already packaged in one platform. This reduces costs (and time) involved across all the phases, from implementation to maintenance to upgrades. 

You reduce the risk of errors 

When you are using separate systems, any delay in communication and your data can get out of sync. And then, you may end up selling an item on your website when you don’t have it in stock anymore, or advertising the wrong price. Classic mistakes which may lose you revenue, or even customers. When you use a single system for your whole business, all your prices, product availability, item descriptions, etc. are maintained in a single database, and then distributed to different touchpoints. This way you don’t run the risk of discrepancies or mismatches across channels. 

You can offer a true omni-channel experience 

Customers come back again and again when you give them great shopping experiences and accurate, consistent information and services. Online and in-person shopping are two sides of the same medal: customers visit your website to check inventory availability in your stores. By managing all channels within the same platform, you can not only keep track of everything that is going on in your business; you can also allow customers to shop as and where they prefer, with no hitches or disconnects in their shopping journey. 

You only need to work with one vendor 

When you use multiple systems, you will inevitably have to deal with several vendors. Selecting a unified platform means that you can take care of the whole process with a single vendor. Assuming you have chosen the right company (someone who knows your industry, understands your needs, and communicates effectively with you), dealing with one vendor instead of many can decrease complexity and overall costs. Make sure you select a trustworthy technology vendor, who will be there for you in the future and will provide you with support and updates when you need them. 

 

Unified commerce helps overcome today’s challenges to deliver the shopping experiences that customers expect. Contact us to discover how unified commerce retail platform LS Central, based on Microsoft Business Central, can make your retail business more effective and profitable. 

 For further information on LS Central please contact allonline365 on +27 (21) 205 3650, or email us on info@allonline365.com, or visit our website www.allonline365.com      

 

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