How to bring your online customers back to your physical stores

Despite the belief that retail stores would disappear, they are still thriving. However, the industry has changed, and retailers must adapt to meet the changing needs of customers. Success in retail now relies on providing a comprehensive shopping experience across different channels. To attract more online customers to physical stores, retailers can allow customers to physically interact with merchandise, showcase exceptional in-store customer service, and offer brand experiences.

Here are five proven strategies to bring online customers to your physical stores.

Search on-line for in-store inventory

Provide your customers with a convenient search engine on your app and e-commerce site. Allow your customers to easily find the products they desire in your physical stores. Give them all the necessary details, such as availability in specific sizes, colours, and specifications. Additionally, include directions to your stores, as well as marked opening hours. By making it effortless for customers to visit your store, you will attract a larger number of people.

In-store returns lead to more sales

Allowing customers to return online purchases in-store instead of through courier services is a major advantage. Not only does it provide convenience for customers, but it also drives revenue for retailers. Shoppers who return items in a physical store have a higher probability of making additional purchases. This makes in-store returns a win-win situation for both customers and retailers.

Click & Collect

Click & Collect is the practice of purchasing items online and picking them up in-store. It is an incredibly effective tool for enticing customers to visit physical stores. This service has gained immense popularity due to the convenience it offers. This allows customers to retrieve their purchases at their convenience instead of waiting for home delivery.

Special offers, promotions and events

Looking to generate more foot traffic from online customers? Boost your online-to-offline conversion with exclusive in-store vouchers that go beyond traditional offers. Get creative and provide customers with vouchers for unique experiences, such as complimentary services, a hands-on makeup session, an exclusive seasonal sale, or a special event exclusively for loyal shoppers. Be sure to gather data and insights from participants to analyze the success of these promotions. This will give you a deeper understanding of how digital engagement drives your in-store revenue.

Personalization

E-commerce websites and apps provide valuable customer insights for retailers to deliver personalized in-store experiences. By sending notifications to customers, retailers can alert them about new products or offer discounts on frequently purchased items. This personalization not only makes customers feel special but also drives increased spending. Utilize your mobile and online platforms to enhance the shopping experience for customers, regardless of when and where they choose to shop.

Integrated retail management

For retailers aiming to seamlessly implement the strategies outlined in this article and stay ahead in the dynamic landscape of modern commerce, LS Central serves as a comprehensive solution that integrates effortlessly with Microsoft Dynamics 365 Business Central. LS Central is an end-to-end retail management system designed to streamline operations, enhance customer experiences, and drive business growth. By consolidating various retail functions, from inventory management to point of sale, LS Central enables retailers to efficiently execute strategies aimed at attracting and retaining customers across both online and brick-and-mortar platforms.

The synergy between LS Central and Microsoft Dynamics 365 Business Central empowers retailers with a unified platform for managing financials, supply chain, and customer relationships. This integration ensures a seamless flow of information between online and offline channels, facilitating real-time decision-making and providing a holistic view of the retail landscape. With LS Central, retailers can leverage advanced analytics and insights to personalize promotions, optimize inventory, and enhance the overall shopping experience. Whether implementing Click & Collect services, managing in-store returns, or orchestrating exclusive in-store events. LS Central offers retailers with functionality needed to adapt to changing consumer preferences and thrive in the competitive retail market.

For further information on LS Central. Don’t hesitate to get in touch with allonline365 at +27 (21) 205 3650, email us at contact@allonline365.com or visit our website www.allonline365.com